Case Study - landing page

Peter was an engineer and inventor who had created a platform for integrating built environment sensors to enable cause and effect decision making. It had so many applications, many of which were highly valuable to the end customers. However, his proposition was diluted through the lack of focus on the value proposition and this ambiguity confused potential buyers. The result for Peter was he was running out of cash and time fast.

When I came on board, we first listed the priority solutions where there was clear demand and then put all the other functions on hold as it were until cash was flowing. Within three years, Peter had more than 10 products on the market, producing steady sales of more than £4.5m per annum and a strong cash flow. He is debt free and still has many more solutions to bring to market, providing immense possibilities for further expansion.